Case study:

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Our cooperation began with a detailed study of the market and customer expectations. The key element was to understand the specifics of the beauty industry and the uniqueness of the NailEdit audience.

The goal was to create a visual identity that would reflect the luxurious nature of NailEdit's services while maintaining warmth and friendliness.

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Realization:

‍We chose soft shades of gold, brown and beige to create a color palette that combines elegance with warmth. The logo, designed in the spirit of subtle minimalism, reflects the character of the brand, while maintaining its exclusive image.

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Outcome:

‍We have achieved our goal by creating a coherent and elegant brand image that resonates with its values and perfectly meets the expectations of its customers. Our visual identity for NailEdit not only reflects the character of the brand, but also builds a strong emotional bond with customers, which is crucial in building brand loyalty and recognition.