Led Wall

Ledowalls is a climbing wall app for marking roads with LEDs. Forget ribbons and brushes, all on your phone. A few clicks and you can already share your circuits with other climbers.

Cel projektu

Creating a strong brand that will reach climbing walls, climbers. Build a community around the company.

Co zrobiliśmy?

- branding
- UX audit of the application
- advertising film and photo shoot

“We created more than just a logo or a movie. It's a complete narrative of a brand that lives on in every aspect of its communication.”

Nasze podejście:

Facing the challenge of creating the image of Ledowalls, we focused on thoroughly understanding their vision and needs. In a series of workshops, we defined key values and discussed the target audience, developed branding, and then moved on to application testing, tweaks. Finally, we ended it with a video that aimed to capture the spirit and atmosphere of climbing with the use of Ledowalls.

Case study:

We started working on the project for LEDOWALLS with an in-depth UX audit, which allowed us to understand the unique challenges and opportunities that this unique application of LED technology and LEDOWALLS applications brings. Our goal was to improve the experience of climbers using the app to encourage them to take advantage of the new opportunities that the combination of technology and physical activity brings. Then we moved on to building a brand strategy (including analysis of competitors, target customer, climbing walls willing to take advantage of the solution). Based on this, we were able to create a logo to better reflect the modernity and innovation of the brand while referring to climbing (grips and structures). We then developed Facebook and Instagram post templates that allowed for interactive engagement of the climbing community. We completed all this with the creation of a dynamic advertising video, which showed the application in action and conveyed the spirit of climbing. Our vision for LEDOWALLS was to create an experience that allows climbers to enjoy their passion at a new, technologically advanced level. We know that climbing is not only a sport, but also a community and thanks to our solutions, we have managed to integrate both of these spheres.

/Opinia klienta

Comprehensive approach to the topic! With DP Vision we have collaborated in the creation of logos, content for social media, as well as UX research.

We also commissioned them to do a photo shoot + film editing.

At every stage of cooperation, both communication and reporting of current corrections were seamless.

Education in the subject and support after the completion of the assignment also deserve recognition.
We warmly recommend!

Karol Vasilewski
Led Wall
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Branding, website

DigiData - branding, website

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Photo shoots and advertising film

WhiteOak - photoshoots, videos

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Branding + UX Research + Advertising Spot + Photography

Ledowalls - UX research, branding, logo, social media, advertising video

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