Case study:
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We started working on the project for LEDOWALLS with an in-depth UX audit, which allowed us to understand the unique challenges and opportunities that this unique application of LED technology and LEDOWALLS applications brings. Our goal was to improve the experience of climbers using the app to encourage them to take advantage of the new opportunities that the combination of technology and physical activity brings. Then we moved on to building a brand strategy (including analysis of competitors, target customer, climbing walls willing to take advantage of the solution). Based on this, we were able to create a logo to better reflect the modernity and innovation of the brand while referring to climbing (grips and structures). We then developed Facebook and Instagram post templates that allowed for interactive engagement of the climbing community. We completed all this with the creation of a dynamic advertising video, which showed the application in action and conveyed the spirit of climbing. Our vision for LEDOWALLS was to create an experience that allows climbers to enjoy their passion at a new, technologically advanced level. We know that climbing is not only a sport, but also a community and thanks to our solutions, we have managed to integrate both of these spheres.